
Coursera
Brand · Lifecycle · Landing Page
Brand, lifecycle, landing page, promotional, and product copy supporting learner growth, subscription campaigns, and cross-channel marketing initiatives.
3.9× daily revenue on Coursera Plus promo
Selected work
-PLASM Studio brings together senior copywriting, brand strategy, lifecycle marketing, website messaging, UX copy, and AI-assisted workflow experience — across enterprise brands, education platforms, local organizations, farms, nonprofits, and service businesses.

Brand · Lifecycle · Landing Page
Brand, lifecycle, landing page, promotional, and product copy supporting learner growth, subscription campaigns, and cross-channel marketing initiatives.
3.9× daily revenue on Coursera Plus promo

CRM · Paid · Landing · Product
Partner campaign messaging connecting creative learning, professional growth, and platform value across CRM, landing page, paid social, and product touchpoints.
+122% vs consumer benchmark

Enterprise Messaging
Enterprise messaging that simplified technical products, cloud management, ChromeOS use cases, and workplace technology for business audiences.
~208% ROI · 10× faster Admin Console loads

Digital Campaigns
Digital campaign and content work across technology, education, enterprise, and media-related brand experiences — including Grow with Google and Think with Google initiatives.
+550% conversions on Grow with Google

Mission-Driven Storytelling
Website messaging and brand storytelling for a regenerative farm rooted in soil health, community education, nutrient-dense food, and stewardship.
Brand voice + web system

Web Strategy & Messaging
Nonprofit messaging and website strategy connecting agriculture, outreach, infrastructure, education, and community resilience.
Mission-aligned web system
Extended portfolio: kbwriter.info