Selected work

Across campaigns, websites, messaging, and growth systems.

-PLASM Studio brings together senior copywriting, brand strategy, lifecycle marketing, website messaging, UX copy, and AI-assisted workflow experience — across enterprise brands, education platforms, local organizations, farms, nonprofits, and service businesses.

01
Coursera

Coursera

Brand · Lifecycle · Landing Page

Brand, lifecycle, landing page, promotional, and product copy supporting learner growth, subscription campaigns, and cross-channel marketing initiatives.

3.9× daily revenue on Coursera Plus promo

02
Adobe × Coursera

Adobe × Coursera

Partner Campaign · Multi-Channel

CRM · Paid · Landing · Product

Partner campaign messaging connecting creative learning, professional growth, and platform value across CRM, landing page, paid social, and product touchpoints.

+122% vs consumer benchmark

03
Google Cloud · Chrome Enterprise

Google Cloud · Chrome Enterprise

Enterprise Messaging

Enterprise messaging that simplified technical products, cloud management, ChromeOS use cases, and workplace technology for business audiences.

~208% ROI · 10× faster Admin Console loads

04
Google · Media.Monks

Google · Media.Monks

Digital Campaigns

Digital campaign and content work across technology, education, enterprise, and media-related brand experiences — including Grow with Google and Think with Google initiatives.

+550% conversions on Grow with Google

05
Eden Green Farms

Eden Green Farms

Brand & Web Messaging

Mission-Driven Storytelling

Website messaging and brand storytelling for a regenerative farm rooted in soil health, community education, nutrient-dense food, and stewardship.

Brand voice + web system

06
Innaman Services

Innaman Services

Nonprofit Strategy

Web Strategy & Messaging

Nonprofit messaging and website strategy connecting agriculture, outreach, infrastructure, education, and community resilience.

Mission-aligned web system

See how this experience can support your next growth system.

Extended portfolio: kbwriter.info